Head2Head

Head2Head is a recruiting company which specializes in placing in-house recruiters in Fortune 500 organizations. As a result of fast-paced growth, Head2Head needed detailed process documentation of both internal and external processes.

RESULTS: A focused, detailed document which Head2Head can use in a variety of ways, including short- and long-term growth plans, with investors, and to help train new employees.

Trojan

We created and implemented Trojan's 2002 Summer Bar Tour, which visited bars, clubs and street venues across the greater Toronto area, and supported it with internet commercials, a video game, and a Flash-based music video.

RESULTS: 50,000+ interactions with the target demographic (M/F 19-24, 25-29s) - and months later, we still saw bar and club staff wearing Trojan t-shirts all over the city.

Metex

Metex creates custom database and telecommunications solutions, including link products for organizations which need to migrate or upgrade their databasing systems, or improve customer and client management. We created a new brand identity, logo and sell sheets that retained their existing brand equity while establishing easy-to-use systems for their sales force.

RESULTS: A more professional image and improved sales focus.

SC Johnson

SC Johnson had a great website for their Raid and OFF! products, but wanted to increase traffic and generate better awareness of the site. We created a funny, non-branded viral internet commercial to create interest in the site among a demographic that was not being reached by traditional advertising.

RESULTS: Website traffic doubled over those of the previous year.

Toronto Port Authority

The Toronto Port Authority needed to communicate their position regarding the Port Lands and the Toronto Island Airport to the Toronto City Council and to various community groups. Using custom-shot footage and multi-media elements, we created two video pieces which communicated their messages, in an emotionally resonant and strategic way.

RESULTS: While specific results are confidential, the TPA achieved the results they desired, for less than they thought.

Warner Music Canada

We did the A&R and design for the Nocturnal Rendezvous compilation CD, which included tracks by Craig David, Missy Elliot, and Cher.

RESULTS: Customers - women, aged 25-34 - said this was the 'best workout album they'd ever heard.'

CIBC Run for the Cure

We created a viral internet commercial designed to increase awareness and drive traffic to the CIBC Run for the Cure website.

RESULTS: Increased traffic, increased donations, and greater awareness of the Run for the Cure.

Sarah on Twitter

SarahWelstead: What happens to the coke in Coca-cola - and the first coupon ever issued: http://t.co/L0ZrJM1Z
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SarahWelstead: @ninaobrecht Thanks for the RT!
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SarahWelstead: @MargieClayman I wish there was a magic solution in marketing. Some days I yearn to be an accountant, where 2+2=4...
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SarahWelstead: @MargieClayman Happy to finally see a decent discussion about e-newsletters and how they're not the magic solution to everything!
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