May 6th, 2012
Turns out, 'special deals' are more important than 'relevant content'
I have borrowed this infographic from GetSatisfaction.com, which is a good source of interesting infographics.
I tend to think that this particular infographic is more relevant to consumer packaged goods than to other products and services, but it's signficant in that it refutes the premise that the best way to get people to follow your brand is 'entertaining content'.
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