We created and implemented Trojan's 2002 Summer Bar Tour, which visited bars, clubs and street venues across the greater Toronto area, and supported it with internet commercials, a video game, and a Flash-based music video.

RESULTS: 50,000+ interactions with the target demographic (M/F 19-24, 25-29s) - and 6 months later, we still see bar and club staff wearing Trojan t-shirts all over the city.